Sunday, November 29, 2009

Affiliate Marketing: Tips On How To Spot A Scam

Many of us want new jobs with new opportunities. We are either bored with what we are doing at the moment and desire new challenges, or dislike the place we are currently working and desperately want a change. Many of us would love to run our own businesses. The freedom and independence that this brings, answering only to you and working when you want is an incredibly desirable thing. However, the reality of this materializing is slim to none in most people’s cases. Most of us don’t have the capital required to start a small business. Others are frightened off by the risk factor involved. Your steady income will be gone as well as the fact that nearly 90 % of all new businesses fail within the first year.

Affiliate marketing is a way around the risk and start up costs. Affiliate marketing costs nothing to join and the risk is minimal. You paid according to what you produce and not according to how the company is performing. There are many wonderful affiliate programs for you to get involved with, however as with anything one needs to be cautious.

Unfortunately, today we live in an age of internet and business fraud. Countless people loose large sums of money on these home business scams. Unfortunately, the world of affiliate marketing is not immune to this. While it is impossible to list every precaution a person should take, there are some signs that people can look for. These don’t always mean that the company is fraudulent but they should be looked into carefully.

Many lull themselves into a false sense of security when it comes to affiliate marketing programs. They feel that, there is no cost to them money wise so they have nothing to loose. However, this isn’t true. You may get away with no money being lost but you could lose loads of your next most precious commodity, that being time. You’re going to have to work very hard to build up your affiliate marketing business so you will want to be legitimate.

You should definitely ask the company for testimonials. Don’t rely on the ones that they post on their website. Anyone could have written these. Ask for names and addresses of people that you can contact to find out how the program worked for them. You can also try searching on your favorite search engine. By looking under scams or the company name, you’ll have a good chance of digging up any dirt that is there.

Read the testimonials carefully. If you find a few bad reviews, this shouldn’t put you off. Sometimes people just are not cut out for certain programs. If there is more good than bad then things are likely okay. You can also use these testimonials for advice on what to do and what not to do.

If you have problems finding information then this should be a warning. Good affiliate programs will have been around for a while and will have a track record. Resist the temptation to join up while the offer is still hot. If it is a good program it will still be there in 6 months time. If the product or service is worth having, there will still be plenty of profit to make out of it.

The lure of running our own businesses attracts many. However, the reality of what is involved stops most of us before we get started. Affiliate marketing is a way to work for you without the financial risk. There are many great affiliate marketing programs in existence today. However, there are also many companies that are fraudulent. When deciding who to go with, check for testimonials. Use the internet to dig up the dirt. Check the company’s track record. No track record at all can be as bad as a negative record. Beware of new companies. If they are worth it they will still be there in a few months time.

Thursday, November 12, 2009

Affiliate Marketing Rules

So you have been wanting to get into affiliate marketing, and want to know the rules. You have your website and or blog all set up and ready to go. You have chosen your niche and market that you want to promote and make money off of. You just need links to start making money. Promoting other’s services and products is not something that is difficult to do. However, you will find that with all of the many companies that offer affiliate programs, and referral options, they all have their own rules that you must follow.

Affiliate marketing is pretty easy to follow, that is unless you have many different programs that you are a part of. When you start getting so many that you cannot remember the rules, or the guidelines that you have to follow, you might have a problem. This is because the rules for affiliate programs are as different as the companies. Each company is allowed to make their own rules. However, you might see many similarities. That does not mean that they are copying one another, or cloning their affiliate program so to speak, but yet it means that they have the same rules.

Affiliate marketing rules can be so very different. They can range from not mentioning the brand names that they sell anywhere on your website, to not have that particular market in your website URL. Because they are so different for each program and company that you promote, you are going to have to be sure that you read each one well and make sure that you understand it fully. If you all ready have your URL for your website, you may not be able to participate in some of the affiliate programs. This is because you will not meet the requirements for the rules.

Another rule that you are going to see often when you are into affiliate marketing is the page rank rule. Some of the companies that will allow you to promote their services or products will not want you to have a higher page rank than they do. Nor will they allow you to have a website that is higher in the search engine rankings. For example, if you were promoting coffee, and you wanted to become an affiliate for Folgers coffee. Your website would not be able to come up above the official Folgers coffee website in the search engine results when coffee, or Folgers coffee is used as the search term. The companies that have this rule in place for their affiliate marketing programs feel as if your website were higher than theirs for the product that they are selling, that it would hurt their business tremendously. And, it just might. They would rather have the straight sales any day, than the commissioned sales. Who wouldn’t?

Keeping a spreadsheet of the affiliate marketing programs that you are a part of and their rules is a great idea. This way you are never confused and know just where you need to stand to be a part of that program. This is the best thing that you can do for your affiliate marketing business. Not only that, you will also find that some of the sites that have broken rules and have been caught have resulted in law suits. Cover your tracks and make sure that you are following the rules that are set by that company for the best results.

You will also find that there is a thing that is called affiliate marketing software. If you can find a program that fits your needs and will help you keep everything straight, you may not have to worry about keeping track of them yourself. Use your software to keep track and make sure that you are doing your affiliate marketing the right way. Your efforts will pay off eventually, and you will be glad that you went by the book and followed the necessary affiliate marketing rules.